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What we do

 

About Us

Wellmeadow supports ambitious companies with business growth enabled by HubSpot. 

We've worked with over 100+ businesses at board-level across sectors such as automotive, manufacturing, healthcare, legal, SaaS, and professional services.

 

 

Board-level Advisory

Board/NED Support

Vision & Strategy Development

Fractional CMO

Outsourced Sales Director

 

 

HubSpot Support

HubSpot Onboarding

Digital Transformation with HubSpot

HubSpot RevOps

HubSpot Services

 

 

Industry Focus

HubSpot for Manufacturers

HubSpot & Content Creation

 

HubSpot Support for Manufacturing Businesses

We combine actual manufacturing experience with HubSpot expertise.

Let's start talking
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In the manufacturing sector, a tool like HubSpot helps connect the factory floor with what customers want, making it easier to keep them happy and handle orders efficiently. 

 

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We believe Wellmeadow are the only HubSpot Partner in the UK (if not further afield)  run by someone with hands on experience of running three different factories. Dave has 20 years' experience of Manufacturing, and understands the challenges, the language, and how people think. Rich, one of the other directors, has a background in Scientific Research and worked for a leading commercial lab for several years. 'Process Thinking' is ingrained in our way of working.

We are not a Marketing Agency with a HubSpot bolt-on. We speak 'Manufacturing'.

Common challenges facing manufacturing and engineering businesses

As HubSpot Platinum Partners, we have worked through these challenges with over 40 organisations.  We know that every business will have it's own nuances. However, we have developed playbooks, procedures, and tools to help deal with each of these common issues.

Lead Generation

Many manufacturers have good relationships with their existing customers but can struggle when it comes lead generation.  Long sales cycles, complex/technical products, and often, a lack of resources and time don't help.

Wellmeadow can help you configure HubSpot to drive outbound activities (e.g. prospecting). HubSpot also has powerful marketing automation tools to help you effectivley do more with less.  

 

 

Sales visibility & forecasting

Probably the most common challenge we get asked about is sales visibility. Without a clear view of sales activity it becomes difficult to manage the sales pipeline, produce sales forecasts, and plan production.

Because we are working with several Sales Directors on a daily basis, we are able to cross-fertilise ideas and best practices.  We build this thinking into actionable systems within HubSpot. This includes tools for the sales team (to make their lives easier) and reports for the board.  Everything we focus on is designed to help drive revenue growth.

 

 

Aftersales & Customer Service

Having put the effort to win a customer, the last thing you want to do is lose the due to poor service. You want to make sure that sales and service are talking to each other. Get this right and it can create significant revenue opportunities.

HubSpot can help manage the interface between sales and service. Automate process, uncover new opportunities to upsell/cross-sell, manage service renewals, plus loads more.

 

 

 

Getting a single source of the truth

Manufacturing companies typically serve a large customer base and operate with extended sales cycles, creating vast amounts of data scattered across various systems. This fragmentation makes it challenging for teams to consolidate information into a single source of the truth for each customer.

By bringing all the customer data together in HubSpot, teams can share more insights across the business. This fosters alignment among different departments and enables a personalised experience for every customer.

 

 

 

Integrating HubSpot into ERP systems

If you're in manufacturing you are most likely using an ERP such as Dynamics, SAP, or maybe a bespoke system.  Whilst these may be great for BOMs, routings, and accounts, they often aren't great for managing sales and marketing activites.

HubSpot's integrations and API allows manufacturing organisations to have the best of both worlds. Use your existing ERP to do what it does best, but integrate HubSpot to help drive sales and marketing activities. We have helped integrate HubSpot into cloud-based and on-site ERPs.

 

 

 

AI and Industry 4.0

AI is already a core component of  driving operational efficiencies.  From productivity improvements, to helping gain insights into your data, manufacturers embracing AI have the opportunity to gain significant competitve advantages.

At Wellmeadow, we constantly test out new AI tools (which we frequently discuss on our podcast). Often, these tools can be integrated into HubSpot, which also has a powerful suite of AI functionality. If you're looking to embrace the future, Wellmeadow and HubSpot can help!.

 

 
HubSpot Platinum logo

See how HubSpot could work in your business.

If you'd like to peak under the hood and see what HubSpot is all about, we'll happily give you a demo.  Whilst we never speak out of school, we can give you some insights into how other manufacturers and engineering companies are using HubSpot.

We are Platinum HubSpot partners, have been involved in over 100+ companies at board-level, and are happy to share our insights from over 20+ years of helping businesses grow.
Fill in the form to see HubSpot in action

How do we help manufacturers drive growth, be productive, innovate, get stuff done
with HubSpot?

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HubSpot Architecture

HubSpot is a powerful tool but it needs to work with your business systems and manufacturing processes. We analyse your data, workflows, integrations, and process to design an integrated solution that works for you.  The aim is build a HubSpot solution that people want to use.  It becomes a single source of the truth designed to scale with you as you grow.  
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Go-to-Market Strategy

We deep dive key areas such as total addressable market, buyer personas, customer journeys, business models, channel selection, and sales strategy.  We try to take the management speak guff out of the process to focus on the fundamentals.  Once it's understood, we help build your go-to-market strategies into HubSpot. This is your BOM for manufacturing growth.
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Revenue Operations

We use HubSpot as a tool to help marketing, sales, and service become more integrated and focussed on revenue growth.  Aligned thinking rather than departmental silos is the name of the game with Revenue Operations (RevOps).  RevOps fosters a holistic view of revenue generation, ultimately driving consistent growth, enhancing customer experience, and boosting overall business performance.
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HubSpot Integrations

Unlocking the full potential of your HubSpot CRM requires seamless integration with core manufacturing systems—covering ERP, finance, and supply chain management tools. Our specialised integration services turn HubSpot into a centralised information hub, improving operational efficiency and providing a comprehensive, end-to-end perspective of your entire business.
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HubSpot Implementation

Wellmeadow have a deep knowledge of manufacturing processes. We are uniquely positioned to help your team implement HubSpot into your business. From training to full CRM implementation, we can help get the full HubSpot suite of tools up and running.  We start with a thorough evaluation of your current CRM, define the end goals, and then design a plan to build a CRM system that drives growth and operational efficiencies.
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360 Visibility & Reporting

Businesses tend to manage what they measure.  Your business will need a unique set of KPIs and metrics tailored to fit your reporting needs. We have developed dashboards and reports based on working with numerous senior executives across a range of industries.  We help you get a clearer picture of what is going on with your lead generation, sales performance, and customer satisfaction.

What Our Clients Say

Don't just take it form us, here's what our clients have to say.
Summit Systems have had fantastic support from Wellmeadow over the last 18 months, as we implemented and embedded HubSpot. Wellmeadow's knowledge of HubSpot allows us to identify a business issue and very quickly design, implement and monitor a solution. A great team to work with
Robert Last
MD, Summit Systems
When we were considering HubSpot implementation partners to assist with roll out of a CRM system, Wellmeadow came highly recommended to us by two other companies in a similar industry. We would absolutely recommend Wellmeadow to anyone, no matter the industry, considering CRM implementation and or marketing activities.
Jamie Robinson
Business Development, Helix
Having worked with Wellmeadow for just a few months, we were very quickly impressed with their ability to rapidly understand our needs, market requirements and positioning our brand in a highly competitive market. Dave, Richard and wider team have been on the end of the phone for our every requirement and provided an A1 service. Thank you very much Wellmeadow.
Sheran Guy
SmartWater
A very smooth and interactive thought provoking experience that stress tested what we did and how HubSpot could improve our results. The integration support was out of this world and now the ongoing customisation is exceeding all expectations.
Stuart Jaycocks
Helix
Wellmeadow provided us with exactly what we were looking for, offering a pain-free CRM onboarding experience, we worked closely with them and provided us with exactly what we wanted, taking the time to understand our unique business needs and ensure a smooth transition to the HubSpot CRM platform.
Mark Williams
MD, Capital Car Finance
In the short time we've been working with Wellmeadow, they've done some important work to streamline our growing list of marketing contacts, as well as more complex solutions to bespoke business quotes that require extensive calculations. We are impressed by their ability to understand our requirements while also providing friendly support and technical expertise.
Miles Porton
SCG
Wellmeadow used their content leveraging approach on our latest marketing campaign focussed on our giga casting processes. From a 25-minute interview, they were able to create over 100 pieces of marketing content including e-books, video, blogs, and social media. The campaign generated 80 leads in the first two weeks and continues to attract new contacts into our CRM.
Jay Schofield
Commercial Director, Grainger & Worrall

Our Recent Projects

Learn more about what we've done with HubSpot with real-world use cases.

Still trying to figure out HubSpot?!

Whether your keeping your contacts in a spreadsheet or battling with a legacy CRM/ERP system, you might have some questions about just what is HubSpot.  Don't worry, this is perfectly natural, and something we come across quite frequently.

In this video, Wellmeadow director, Rich Buckle explains how the different elements of HubSpot fit together. So if you like pizza, soft jazz, and figuring our how to make your manufacturing business run more effectively using HubSpot, give it a watch!

 

Next Steps...

We can start talking about how we can help you integrate HubSpot into your manufacturing processes. If you're not ready for that, then take a look at other resources to get to know us a bit better.
HubSpot Platinum logo

See how HubSpot could work in your business.

If you'd like to peak under the hood and see what HubSpot is all about, we'll happily give you a demo.  Whilst we never speak out of school, we can give you some insights into how other manufacturers and engineering companies are using HubSpot.

We are Platinum HubSpot partners, have been involved in over 100+ companies at board-level, and are happy to share our insights from over 20+ years of helping businesses grow.
Fill in the form to see HubSpot in action

Find out more about us...

Listen to or watch our podcast (The SME Growth Podcast), sign up for an on-demand webinar, or download our eBooks.
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The SME Growth Podcast

Listen to our weekly podcast for business insights and practical tips. Available on YouTube,  Spotify or Apple.

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Watch our webinars

Watch our latest webinars and get insights into how HubSpot can help you drive growth in your business.

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Read the eBook

Download our eBook for practical insights on how to build a business growth engine.

Want to drive business growth with HubSpot?

Click the button below book a meeting with one of our consultants to discuss your HubSpot requirements. Not ready to talk? No problem, check out our latest HubSpot services instead!

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